Nov 09, 20 this paper examines the key factors which affect buying motives of consumers for online buying or eshopping. Factors affecting consumer buying behavior of mobile phone. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to. The following chapters focus on the social, personal and psychological characteristics of consumer. When it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors. Factors affecting consumer buying behavior factors of.
Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. The influence of cultural factors on consumer buying. Consumer buying behavior is influenced by two major factors. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. An empirical study of the factors influencing consumer behaviour. Different consumers have different characteristics in their life that also influences their buying behavior. Key factors influencing online consumer behaviour backed. The impact of factors influencing the buying behaviour on. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Social factors play a vital role in the decision of buying certain products, including the most sensitive products such as home furnishing. Factors influencing organistaional buying consumer. Factors affecting consumers buying decision in the. The study results suggest that consumers online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors.
Subcultures can include nationalities, religions, racial groups, or groups. What are the factors influencing consumer behavior. The level of motivation also affects the buying behavior of customers. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Factors affecting consumer buying behavior semantic scholar. Due to impact of various factors, consumers react or respond to marketing programme differently. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, economic, personal and psychological. The society is composed of several individuals that have different preferences and behaviors. Social factors social factors also impact the buying behavior of consumers. Human beings are social animals and our desire is to fit it and or to identify by individuals or groups which are the primary motivation for buying product and services in the services industry. Cultural factors have a significant impact on customer behavior. Social factors that influence consumer purchasing include family, peers, roles and. A conceptual frame work introduction consumer behaviour is a subset of human behaviour.
Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Future research could use our suggested factors f, filtering elements f and then filtered buying behavior f, fff model framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Culture is the most basic cause of a persons wants and behavior. Social factors affecting consumer behaviour consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Consumer behaviour and factors influencing buyer behavior.
Social factors affect consumer behavior significantly. Social factors affecting consumer buying behavior marketing. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Cultural factors affecting consumer buying behaviour. An individual draws cues regarding consumption and disposal of products from various. Buying behaviour of the upper class can be easily differentiated from the middle and lower class. These include culture, subculture and social class. The family has the very important role and influence in the buying behavior of the consumers. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The fff model takes into consideration internal and external factors affecting consumer buying behaviour. Factors affecting consumers online shopping buying. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change.
Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self concept are those. Remember not just the income but even other factors describe social class of a group of consumers. Basically, culture is the part of every society and is the important cause of person wants and behavior. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. The consumer behaviour or buyer behaviour is influenced by several factors or forces. These varied behaviors influence the personal preferences of the other set of individuals as they. For the same product, price, promotion, and distribution, their responses differ significantly. We need people around to talk to and discuss various issues to reach to better solutions and ideas. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar.
What are social factors influencing consumer behavior. Factors affecting consumers buying decision in the selection. Dec 11, 2015 when it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. Buying behavior of individuals is often unconsciously affected by some factors. Social factors play an essential role in influencing the buying decisions of consumers. A study on factors influencing consumer buying behavior in. An understanding of consumer behaviour is essential in planning and programming the marketing system. Shopping dynamics in india are different from that of the west, where shopping is a. Family is a social group and it can be considered the cornerstone of consumers so.
A purchase decision is the result of each and every one of these factors. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. Globally, the term, marketing is not a new phenomenon. In this study, the influence of social factors on consumer buying. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Pdf consumer buying behaviour refers to the buying behaviour of the. These factors can be classified as reference groups, immediate. Factors affecting consumers online shopping buying behavior. Environmental factors constitute an important determinant of organizational purchasing.
Consumer behaviour deals with the study of buying behaviour of consumers. Social factors also impact the buying behavior of consumers. Social factors play a very important role in influencing the buying decisions of consumers. Factors influencing organisational buying behaviour the factors influencing buyers purchase decisions can be conveniently divided into following categories. Factors affecting consumer buying behavior international journal. To find how consumer buying behavior factors influence. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. Cultural factors play a significant role in influencing buying behaviour. This article focuses on the importance of the social factors that drive buyer behavior. Each culture contains subcultures groups of people with share values.
The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in. Factors affecting female consumers online buying behaviour. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. Pdf factors affecting consumer buying behavior researchgate. Consumer behavior is deeply influenced by cultural factors such as. Influence of cultural, social and marketing factors on the. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Family, references groups and roles and statues affect the buying behavior significantly. Factors affecting consumer behavior product management buzz. External environmental factors affecting consumer behaviour.
Jan 03, 2019 purpose to investigate the factors affecting consumers online shopping behavior. There are many factors affecting consumer behaviour. Among various products, buying cars is more sensitive because it deals with. In addition to cultural and social factors, personal factors also influence consumer behaviour. Jul 27, 2010 there are four important psychological factors affecting the consumer buying behavior. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Social factors play an important role in the decision of buying certain products, including the most sensitive products such as cars. The social factors are the factors that are prevalent in the society where a consumer live in. Factors influencing consumer behavior of smartphone users.
Social factors influencing consumer behaviour social group a group is any collection of individuals with similar interests, opinions and activities. The factors do not affect equally to all the buyers. Following are the most commonly accepted factors influencing buying behaviour. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Methods used to determine factors affecting consumer behavior the main objective of this paper is to determine factors that affect the consumers willingness to purchase product from an online store in the condition of slovak market. A study of factors affecting online buying behavior. Studies on indian consumerbuying behaviour are scarce, and more so in case of the role of gender. Every individual has someone around influencing their buying decisions. These all factors jointly shape consumer behaviour. Social factors that influence the consumer buying behavior includes reference groups, immediate family. Furthermore, the objective of this study is to investigate of purchasing behavior of home furniture consumers in jordan. For this purpose different models from different research scholars have been studied. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors.
In this video you can see different factors influencing consumers behavior in detail. A survey was conducted on 1400 people from the different parts of turkey. The data has been collecting with the help of questionnaire. Growing up, children learn basic values, perception and wants from the family and other important groups. There are many factors that influence the buying process of the consumers that includes the buyers characteristics, psychological factors, social and cultural factors. The impact of social factors affecting consumer behaviour on. Sep 02, 2018 cultural factors affecting consumer buying behaviour. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. The influence of cultural factors on consumer buying behaviour and an application in turkey.
After the cultural factors in the study of consumer behaviour, the social factors also. A study of factors affecting consumer buying behaviour. In this study, the affect of cultural factors on consumer buying behaviour is investigated. Factors affecting the consumer buying behavior survey. Economic factors that affect consumer behavior bizfluent. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Consumer such as social, cultural, personal and psychological. Diversity in car production persuades the buyer and customer to make a selection. Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city.
The family has the very important role and influence in the buying behavior of the consumers that includes parents, husband, wife and children. Social factors are also subdivided into the following. A number of studies focused on the factors affecting consumer behaviour given specific countries, societies, or cultures. The impact of reference groups varies across products and brands.
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